AL GEINER PR

Don't Get Lost in the Mundane

Everybody needs Publicity .. musician, comedian, model, fashion designer, beauty product, actor to TV presenter. From restaurateur, chef, food truck, bakery WE DO PR!
Most people don’t think they can afford PR or a PR Campaign or for businesses a SOCIAL MEDIA CAMPAIGN. We work with people and budgets~

ABOUT US

Scathingly Brilliant Ideas! Tenacity and A Colourful Approach to PR along with 28 years of experience in the field. 30 Years in the Music Business. Trained by 2 of the UK’s TOP Public Relations Specialists

PR Campaign duration is a minimum 3 months but Ideally 6 months , it is highly recommended to continue on after that since PR is a process, a build up and it needs Maintaining. New Music, Old Music is all the same something will always be discovered by someone at some point, people need to know music is out there. What the hell is the point of having put music out if no one is going to hear it, musicians especially independent ones need PR to stand out from the rest.

PR is not just about the music, the book, the film etc it is about the artist too, people want to know about you

WE also cover PR for Record Labels, Mngt and Entertainment companies.. Actors, Comedians, Films, Series, Authors, Food Trucks, Restaurants, Food Shops, etc~

PR is worldwide!

Enquire for rates on 3 month Campaign and a 6 month campaign~

What does PR entail?

Here are the basics and it applies to all from music to authors, actors, comic, films etc.

PR Campaign duration is a minimum 3 months but one of 6 months is definitely better; it is highly recommended to continue on after that since PR is a process, a build up and it needs Maintaining. New Music, Old Music is all the same something will always be discovered by someone at some point, people need to know music is out there. What the hell is the point of having put music out if no one is going to hear it, musicians especially independent ones need PR to stand out from the rest.

PR is not just about the music , or book, the film, etc it is about the artist too, people want to know about you then they will be more likely want to listen to your music.

PR is worldwide!

PR Services and What is Entailed

relevant press releases to what is going on
Key Posts to social Media done strategically: twitter and instagram accounts
Posted press releases, interviews and happenings to blogs and magazines that Publicist contributes to; also at blogs and magazines that have close ongoing and working relationships with. NOTE nothing is guaranteed it is ultimately the decision of the Head Editors and Editors in Chief
Posts/ interviews placed in over 15 music/entertainment blogs
Music submitted to key playlists that are organic

Key submissions to fm style online streaming radio .. jamerstream radio, KESradio and OnlyRock Radio (all play a plethora of musical styles)
Music video on JDtv streaming on jammer direct online, roku, amazon firetv, samsung+ and LG+ (if and when applicable)
# Hashtags created for specific posts, customised then piggybacked on specific others
Instagram links and client Tweets are reposted with concurrent hashtags on publicist main Twitter account
PR is strategy, timing things out NOT putting it all out at once to everyone
Each client's campaign is tailored to specific needs however PR is not laid out as A then B then C happens. Years of experience has taught me that time and place saying enough but not too much is the key.
Remember Slow and Steady Wins The Race
PR takes time things do NOT happen instantaneously
PR is very different in nature from a radio campaign that has a specific date and chart that you are Paying a lot of money to be on. There is NO top 40 PR chart. With the number of albums and EPs along with single songs that come out on a weekly basis (the number is around 2000/month) not to mention the Music Video it takes time to build a buzz and get you to STAND OUT from the rest of the Pack~
Coverage is a goal but NOT the main Goal which is continual notability and staying on the radar just enough. Thusly PR is an ongoing Process that needs maintaining.
Each blog/magazine post has a life run of 1 to 1 ½ months, all posts and interviews are staggered for best effect
Lead in times for magazines/blogs can be anywhere from a fortnight (2 weeks) up to 2 months depending. There are exceptions to the rules the ones I write for are usually up within a week.

PR is a lot of Time And Effort. You pay for the amount of time, effort, and strategy the publicist makes on your behalf. It is up to you to help make sure time, effort, and strategy are part of the equation
PR is planting a Seed.. an Idea it needs to grow~ a tonne of schmoozing . NEVER discount the many Unseen and Unheard Effects of PR You never know when your publicist’s efforts will show up. For example, Not everyone who is going to see your YouTube video is going to view it the day you post it but over time the right person can see it and, an amazing thing may happen
If you are hiring a music publicist to see a spike in your sales, I have news for you: There is absolutely no correlation between getting great PR and selling music. PR is designed to raise awareness of you in the press and social media , to help build and share a story, as well as build up critical acclaim. Of course, a great article may lead to sales, but overall, if selling music is your goal, PR is not the only thing you will need. Why because of Streaming Services NO one really buys music anymore. To sell music you will also need to build a loyal fan base and take care of fans with constant communication and great offers Which is what a Publicist helps with.
Don’t pay attention to the followers or numbers things can be a slow build as Publicist we are constantly looking for new ways to get the word out!