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ABOUT US

Since 1992 we have been at the forefront of PR. Having been trained by one of the UK's top PR's Shirley McLean, Al Geiner gives a sui genris approach to Public Relations; unconventional and successful with that tenacious approach!

 
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AL GEINER PR

BE A HIT!  NOT A WHO?

Everybody needs Publicity .. musician, comedian,  model, fashion designer, beauty product, actor to TV presenter.  From restaurateur, chef, food truck, bakery WE DO PR!   
Most people don’t think they can afford PR  or a PR Campaign  or for businesses a SOCIAL MEDIA CAMPAIGN.  We work with people and budgets~

 
 

WHAT WE DO

Al Geiner PR is an affordable, fast-paced PR company that's absolutely passionate about working with the best out there. We're based in Columbus OH USA, we work with some of the most exciting clients and projects from around the globe and have since our start in 1992!  Our client roster over the years have included clients from the UK, USA, Australia, mainland Europe, SE Asia, S. America and Canada!   

We specialise in Music from new talents, established artist to the iconic making a comeback. We also work with DJ's and producers of all types.  We work with actors from film, series and voice over, along with comedians of all comedic styles. Fashion is alson another area we are experts in men and women's, fashion designers and brands, from Kilts to underwear to Tee Shirts and Bow Ties. Beauty, lifestyle and retail PR as well. We have worked with Chefs, restaurants, pubs and food trucks to donut shops too. We are fingers in many Pies PR firm ..we have even worked with adult themed clients, models both men and women. 

We are not pigeon holed in anything we do from the types of music to fashion and actors etc. The genre isn't important to us, but exceptionality and artistry is. That's why we work for a variety of clients; Guided by our vast knowledge and experience of the media both social and print, blogs, podcasts and radio can deliver creative and effective campaigns on a affordable budget.  

WE know how to get in the trends to make the trends, to get the buzz really going and keep it going` 

An insatiable drive for PR and getting the word out we only work with those that truly excite us, WE have long standing and secured relationships with journalists, editors and producers. Which is the core of great PR!  Our methodology is targeted, personal contact with the key people in the media who we know will love, understand and want to help push you to the next level.  

Here at Al Geiner PR, we offer tailor-made and fully integrated PR campaigns!  PR is all inclusive for all aspects.  

Campaigns NEVER go a to b the c, we take the unconventional approach, Ideas come to light all the time! 

Some of what's entailed ….. 

- ONLINE / VIRAL MEDIA 
- TARGETED PRESS - global, national and regional 
- TELEVISION, RADIO & PLAYLIST PLUGGING 
- SOCIAL MEDIA CAMPAIGNS 

`RE-BRANDING / IMAGE CONSULTING 
- MARKETING AND ADVICE - from concept to distribution 
- EVENT PROMOTION - booking artists / guest list prep / PR awareness 
- ARTICLE WRITING - content creation for your campaigns  Idea 


We Also run launch, brand and re-branding Campaigns for Products such as grooming, hair, makeup, scents....

Ideally we need 6 months . which factors in getting pitches into the hands of the print press who have the longest lead time before publication.  PR takes time, it's not instant, it's about getting to the right people at the right time, riding the fine line of pest to persistent. We are known for that dogged approach ..persistent, tenacious, unyeilding! 


No cookie cutter campaigns here; everything we do is custom. From writing materials to crafting pitches, we individually target the right people with the right message. 

THE PR BLURB

AKA THE NEW WHISPERING CAMPAIGN

Publicist who have been in the biz for at least 15 years have at least heard of a Whispering Campaign and those in the biz 20 plus years have more than likely used one at some point or another in their career.  For those newbies who aren’t familiar, the WHISPERING CAMPAIGN, was a PR tactic consisting of putting short “quotes” or story plants to the media from  newspaper gossip columnist to radio personalities. In addition if a particular celeb or pop star was going to be at a club or restaurant the old “hey look who’s  …. tactic was deployed and word quickly spread throughout the establishment.
The PR BLURB is now starting to take the place of the old Whispering Campaign along with the actual Press Release itself.  As the industry evolves and PRs have additionally become bloggers, social media whizzes and creative content influencers’ the way we get stories out, the way we get the buzz on continually evolves as well.  The press release as we know it is dead, I particularly have never been a fan of long wordy press releases and lean-to the short, sweet to the point approach, has finally in 2017 become the industry standard; PR Blurbs are just spot on, a few choice words about what’s on, what to bring attention to with the client, catchy creative content,  @’d,  a photo  or link perhaps with key #s that are trending, a #that you create and of course the #PRblurb
PR blogs  are a great way to get your story out with short descriptions and current buzz words, trends to draw in attention added in with links to websites and other social media spots, it’s more than just a blurb and more akin to the press release. With those PR blog links going directly to other influencers, podcasts, bloggers, editors to garner attention. Likes and Retweets being more important than features in an increasing trend where pay for placement in magazines and major blogs are the norm.  You still have to be creative in your tweet pitches with the right #’s and trends etc.  PRs have to constantly  look for editors, bloggers and influencers as it is constantly changing, new ones always coming about. Building relationships with them, as we did with editors we would ring up or fax, so they PAY ATTENTION to what WE send them.  They are bombarded with anywhere from 300-800 pitches per week not to mention the countless @’s and # trends they like and retweet, if PR’s don’t establish relationships with them it will slip right by them  PRs have the knack of wording something just right, knowing when to pitch them, when to tweet them, how to grab attention, it not something that just ANYONE can do.
Using #PRBlurb and #PRblog in post  along side of what Hashtags are trending, yes it is very important to pay attention to what’s trending if  you want, you’ll get the buzz about.
Not just limited to the PR blog or PR Blurbs for getting information out, along with creative content PR’s create hashtags that will help the buzz along but  the use of multiple photos set up in groups on your #PRBlog and tweet that link out with the right #’s   Tweet Storms work great too,   A #tweetstorm is a series of tweets that pick up where the last one left off and often look like a mini-essay if all complied together. Make sure and use the #TweetStorm .
These are all great ways of getting the word out and the buzz on for clients. PRs have to stay on and ahead of the Trends and in a lot of cases make the #trends too!

 

OUR BLOGS

Blogs are vital in PR check out the PR Press Release and What's ON blogs

THE PRESS RELEASE BLOG

All press release now go on a publicists blog

WHAT'S ON

COVERING CAMPAIGNS, PROJECTS, ONE OFFS AND OTHER PR THINGS WE DO

 

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